Never work with children or animals? This brand, design and build project proves quite the contrary.

  • Creative direction
  • Brand
  • Design
  • HTML front end

A creative consultant since 2010, Ray of toomanytigers focuses on quality brands and agencies. Unlike many freelance creatives, she actively avoids smaller SMEs, and wanted a site designed to appeal only to her target market.

Her USP, a more design-centric approach, also needed bringing to the fore. A challenging, interesting project – gauntlet thrown down with the line: “design-blog beautiful to cash the cheque”.

The result is one of GoodMorningPlease’s flagship sites. A change of name, a change of pace and a new set of elegantly striped – perhaps tiger-toothed? – clothes have taken toomanytigers’ business up a notch. She says:

“It’s a brand and a site that represents where I am today, and where I want to take the business tomorrow. New clients from The Soil Association to Coley Porter Bell have flooded in – with no can-you-do-me-a-site-for-£200 enquiries for months.”